Ford EV chief criticizes Tesla, calling its EVs “a compromise”January 3, 2021
Darren Palmer, head of electric vehicles at Ford, has made thinly veiled criticism of a key competitor, citing a large number of design and manufacturing flaws in electric vehicles that Tesla owners have complained about.
Speaking to Autoblog reporters, Darren Palmer, who has led the electrification process at Ford since 2017, talked mainly about the new Mustang Mach-E, the company’s first battery-powered vehicle. Of course, the conversation also touched on competitors who had previously entered the market and were successful. Without naming Tesla directly, Palmer said buyers of the first electric cars had to put up with compromises and shortcomings.
He listed a number of problems that owners have complained about in recent years: poorly closing doors, mismatching paint shades on parts made of various materials, falling off bumpers, roofs that do not open, door handles freezing in frost.
Palmer did not mention any specific manufacturer, but the list of shortcomings allows us to find out complaints from Tesla customers, writes BI. So, less than a month – in November – Tesla was forced to recall almost 10,000 Model X units due to problems with a stuck roof.
Because of such annoying little things, people do not want to buy electric vehicles yet, Palmer said. What is holding back the spread of electric cars, especially in the States. And around the world, according to the International Energy Agency, the share of electric vehicle sales in 2019 was less than 3%.
New Ford CEO Jim Farley, unlike in the past, sees value in his own battery production and does not hesitate to repeat Tesla’s strategy. Battery manufacturing is offsetting job losses – electric vehicle parts conveyors require fewer workers. In addition, agreements with battery suppliers have a significant impact on the company’s costs and thus the ultimate cost of the vehicle.
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