Ford announces new Ford Bronco conceptOctober 21, 2020
A newcomer will most likely be created in collaboration with a popular outdoor brand.
Ford already has a strong brand like Bronco, but the American automaker plans to get the most out of it. Following the premiere of the Bronco and Bronco Sport models, Ford has shared details on several Bronco off-road concepts and announced the Bronco Raptor.
The company has not forgotten about Bronco’s “long and proud” legacy. Ford’s latest move was to post three social media posts hinting at a new Bronco concept car in 2021 that will follow in the footsteps of older models, some of which have served as patrol / rescue vehicles. In the images provided, old Bronco’s from 1967 to 1977 take on a variety of outdoor roles, including snow clearing and mountain rescue.
The series of images concludes with a blank canvas that will presumably soon be filled with what could be a Bronco special edition in 2021. In the latest headline, Ford also referred to the “Might As Well Have The Best” line, which is the slogan of the North American outdoor clothing and product manufacturer Filson. This fact may indicate a kind of cooperation that would make sense given Bronco’s market position.
On June 3, Filson published an article on the Ford Bronco and mentioned the classic Bronco, which served the US Forest Service, where the model’s excellent ground clearance and heavy-duty front axle were particularly helpful. Again, this points to a modern interpretation of the Bronco specials.
Along with this exciting news of the new Bronco concept, The Bronco Nation shared on Instagram the story that the new Bronco will launch on October 23rd. At this time, the Ford website only offers the option to reserve a Bronco, no color choices or options. The configurator will give buyers the ability to choose the details of their purchase and offer many customization options.
- KIA expands Ceed engine range in Europe
- Peugeot starts selling Landtrek pickup in Latin America
- Drag racing: “charged” hatchback Mercedes-AMG A45 vs. Jaguar Project 8
- Big BMW “nostrils” will be available for older models
- Off-road limousine for parties built on the basis of Chevrolet pickup truck