Ford again postponed the launch of Bronco. This time due to coronavirusMay 20, 2020
The company had to revise the launch schedule of new products due to a pandemic
Ford will postpone the launch of several new products because of the coronavirus pandemic, according to The Detroit Bureau. It is about starting sales of the revived Bronco and the appearance of Mustang Mach-E electric dealers. For Bronco, this is not the first transfer – the model has several times become a victim of external circumstances.
Initially, Bronco was supposed to show back in the spring of 2018, then the premiere was postponed to March 2020, but due to the pandemic, it was postponed indefinitely. The Detroit Bureau found out that Bronco and Mustang Mach-E will get into car dealerships with a delay of several months, that is, by the end of 2020. This is due to the suspension of the factories of the American automaker: because of the coronavirus, the enterprises were idle for almost two months.
The appearance of the Ford Bronco Sport, originally scheduled for April this year, is delayed. According to preliminary data, the novelty will be offered with a one and a half liter “turbo engine” and a 2.0-liter four-cylinder supercharged engine.
Ford is not the first American brand to revise its launch schedule. Previously, General Motors found itself in a similar situation, which shifted the timing of the appearance on the market of the GMC Hummer electric pickup and the new Chevrolet Corvette modification. And Cadillac, in turn, postponed the premiere of the first electric model, the Lyriq crossover, which was due to debut at the New York Auto Show in April. The exhibition did not take place due to the outbreak of COVID-19.
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