Finnish company reinvented the steering wheelSeptember 15, 2020
The Finnish consortium concept intends to reinvent the steering wheel.
Experts unveiled the Origo Steering Wheel concept, a groundbreaking project developed by a Finnish automotive consortium that includes companies such as Canatu, Siili Auto, TactoTek, Rightware and Northern Works. The Origo steering wheel, developed as part of the Multimodal Vehicle Interaction and Intelligent Information Presentation (MIVI) project, has won the German Design Award 2021, one of the world’s most respected design competitions, for “Outstanding Design Quality”.
The Origo Steering Wheel concept primarily aims to minimize driver distraction and make the interaction with the vehicle more intuitive. It has transparent three-dimensional touch surfaces that allow the driver to always keep their hands on the steering wheel while having access to all vehicle functions. The steering wheel is equipped with a wide screen, which always shows only important information.
“With the new Origo steering wheel, the driver can control all key functions with one finger, without releasing the steering wheel, minimizing distractions and increasing safety. By adapting the strengths of the mobile interaction patterns to the driver’s controls, this team of Finnish companies has developed a solution that provides convenience, style and safety, ”said Juha Kokkonen, CEO of Canatu Oy.
The goal of this project was to make it “familiar” enough that it always helps consumers overcome their fear of new when a revolutionary product appears. The team wanted the physical forms to be expressive, supporting the use of controls, something that modern touch screens and capacitive controls often lack.
According to a Finnish technical consortium, “Origo’s final design perfectly combines physical controls with a digital interface to create an intuitive and immersive user experience unlike anything that has come before in cars.”
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