Ferrari will slow down the pace of lineup expansion in 2020November 16, 2019
The Italian brand will focus on increasing sales of the current line
Next year, Ferrari will focus on promoting the models introduced in the past 12 months. At the same time, the rate of expansion and updating of the line will slow down, said Enrico Galliera, head of Ferrari’s sales and marketing department in an interview with Autocar.
Enrico Galliera emphasized that Ferrari still adheres to the announced plan, according to which 15 new models will be released during the five-year cycle. Over the current year, the Italian manufacturer introduced five new products – the SF90 Stradale, F8 Tributo, F8 Spider, 812 GTS and Roma – so in 2020 Ferrari will focus on promoting these models.
Commercial Director Ferrari promised that the future premieres of the brand will be even more unpredictable, and the Italian company intends to debut in new segments of the market. While the details are kept secret: it is known that until 2023 the gamma will be replenished with new hybrids and an all-terrain vehicle Purosangue.
The technical director of Scuderia Michael Leiters made it clear that the benzo-electric Ferrari will become an independent model. “Of course, we could adapt the electrified power plant to the Roma chassis, but we will never do this within the same model,” the engineer emphasized, putting an end to rumors about a possible debut of the hybrid version of Roma.
The fifth novelty of 2019 – the compact Roma coupe – was revealed this week. The model is designed on the chassis of the Portofino convertible and is equipped with the same 3.9-liter V8 engine, but has a unique appearance, an innovative interior and an upgraded 8-speed transmission, familiar from the SF90 Stradale super hybrid.
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