Ferrari remains the most powerful brand in the worldJanuary 22, 2020
Brand Finance, an independent UK integrated brand assessment agency, has ranked Ferrari on the first line of the Global 500 ranking for the second year in a row.
The results of another such study were released today at the World Economic Forum in Davos. The Ferrari brand, valued at $ 9.1 billion with an annual 9 percent increase, received the highest rating of 94.8 out of 100 and an AAA + rating, ahead of brands such as McDonalds, Coca-Cola, Lego and Disney.
Only 14 brands from different business areas received the highest AAA + rating, among which there are two other automotive companies – Porsche and BMW.
The Global 500 rating is compiled using a special Brand Strength Index (BSI) methodology, taking into account many different parameters, not only the market value of a brand.
At the same time, the most expensive brands in the world in 2019 remain Samsung ($ 187.9 billion), Apple and Google.
“Ferrari is a leading manufacturer of premium cars, an unprecedented level of recognition for this brand, it symbolizes the highest level of design and innovation,” commented David Hague, Executive Director of Brand Finance. “The logo with the prancing stallion perfectly symbolizes the strength of the brand at a time when the company plans to release new models, and its sphere of influence goes beyond the automotive industry.”
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