Ferrari President spoke about the new supercarAugust 22, 2019
The range of road Ferrari awaits replenishment – the Italian supercar manufacturer will show another novelty in November. Ferrari President John Elkann hopes that the launch of the Gran Turismo class supercar, suitable for long trips, will increase brand sales.
Elkann emphasized that an increase in annual circulation would not change Ferrari’s strategy and that the company would “not try to catch up with Porsche in sales.” Ferrari’s short-term goals are to increase annual revenue to 5 billion euros by 2022. For comparison, in 2017, an Italian company earned 3.4 billion euros.
At the beginning of the year, Ferrari announced the appearance of five new products: the F8 Tributo was the first, then the SF90 Stradale hypercar debuted, and the roadster based on the F8 Tributo is expected to premiere at the Frankfurt Motor Show.
Another premiere could be an updated version of the all-wheel drive GTC4Lusso. Details about the new GT class supercar, which Elkann mentioned, are kept secret – all that is known is that the novelty will receive a hybrid powerplant with a turbocharged V6 engine at the base.
Ferrari analysts predict that by 2022, up to 40 percent of the brand’s total circulation will be in GT class supercars. Just in 2022, Ferrari is scheduled to debut the first crossover under the Italian brand – Ferrari Purosangue.
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