Ferrari delays release of new models for 4 months due to coronavirusMay 7, 2020
The official presentation of two new Italian Ferrari supercars will take place later this year – this was told by company officials. Earlier, the debut of new products was scheduled for this spring.
The influence of coronavirus on the automotive industry begins to show up as automakers slowly resume production of their cars, and dealerships adapt to the rules of online sales and “social distance”. We already learned that the pandemic delayed the launch of some new models, and now a new report from the foreign publication Automotive News Europe says that even Ferrari had to greatly adjust its plans.
The Italian automaker will introduce two new cars this year, although their shows are delayed for three to four months.
“Ferrari, like other automakers, has reviewed its current financial condition, which was negatively impacted by the outbreak of coronavirus and decided to postpone the presentation of new models,” said Ferrari CEO Camilleri.
The leaders of the American concern General Motors, who had to postpone the launch of the GMC Hummer EV electric truck indefinitely, said roughly the same thing. The presentation of the smaller of the two planned versions of the revived Ford Bronco SUV was supposed to take place in early April, but the coronavirus also delayed it.
The Automotive News Europe report also details Ferrari’s marketers forecast for 2020. The company expects sales to fall by 4–15% compared to last year. The automaker is still planning to introduce four out of five new models this year.
Not so long ago, our publication wrote that there were details about the first Ferrari crossover. Ferrari’s debut cross under the name Purosangue will be developed based on the new front-engine Roma GT supercar.
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