Ferrari considers it a mistake to create a supercar for womenDecember 24, 2019
The company is not going to release a separate, more feminine, supercar model. Girls buy Ferrari because of the existing design, their sportiness and aggressiveness.
Enrico Galliera, Director of Marketing and Commerce at Ferrari, said, “There are a large number of women who want to drive a Ferrari. The important thing that we learned is that they don’t want a Ferrari for women. ”
Therefore, the release of a separate model for girls would be a “mistake.” The fact is, the girl who wants to buy a sports car – that is what he means. They do not want a special, more feminine and elegant model.
“Many companies make the mistake of trying to design a separate female model. We will not make this mistake. We create cars that bring the emotions of driving, and they are the same for men and women, ”added Galliera.
In addition, a “female” car can undermine the reputation of a sports car brand. Creating a similar car in the supercar segment, there is a big risk of losing customers among the bulk of buyers – men.
At the moment, Ferrari’s demand among women continues to grow, but this is due to international marketing policies, as well as increased sales. Moreover, there are no particular preferences among girls, no model stands out from the general statistics.
Nevertheless, the new Ferrari Roma with its elegant forms may appeal to most girls, although men will not refuse.
Meanwhile, it became known what will be called the first Ferrari SUV. On the eve, confirmation was received that the first Ferrari SUV will still see the light. Must submit it in 2021.
- Tesla began to equip with a full-fledged autopilot
- Pininfarina Battista offers exclusive charging
- BMW and Kith create a line of clothing for motorists
- MINI Cooper S Convertible Receives Sidewalk Version
- Most often the rules are violated by drivers of BMW, Audi and Acura