FCA set to launch electric Ram pickupOctober 29, 2020
At a time when everyone is rushing to build an electric pickup truck, the Ram is no exception.
Speaking back in August, FCA CEO Mike Manley noted that the company does not rule out the creation of an all-electric pickup, but this will not happen under pressure from the public, but only if there is full confidence that the time has come for the update.
“The reason we talked little about electric pickup trucks is not because we consider this market to be non-existent, but because we have always had a slightly different opinion about the timing and pace of implementation, especially in North America in terms of full electrification “.
He further noted the importance of pickup sales and promised that they “are not going to stand aside if there is a danger that our position will deteriorate in the future.” Given this announcement, many people assumed the FCA would take a wait-and-see approach to monitor reactions to electric pickups from Ford, General Motors, Rivian and Tesla before entering the market.
Now it looks like Manley has seen enough as the Detroit Free Press reports that he used the company’s third quarter income statement to say, “I do see an electrified Ram pickup on the market, and I’m asking you to just follow the news. … A little time will pass, and we will tell you exactly when it will be. “
This is still pretty vague, but it seems to suggest that an electric or hybrid Ram is coming soon. Of course, there is not a word about the timing of its release, and it is safe to assume that it is still far from the debut.
However, pickups are of huge importance to FCA as the company sold 156,157 pickups in the US in the third quarter alone. Ram pickups became FCA’s best-selling product, as the company’s second-most popular model was the Jeep Grand Cherokee, with 56,447 sales in the quarter.
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