FCA Concerns Case Against Mahindra for Copying Jeep DesignJune 13, 2020
The Italian-American concern Fiat Chrysler Automobiles was able to win a trial against the Indian company Mahindra – the latter copied the design of the Jeep Wrangler SUV when creating its model.
Mahindra can no longer sell its small Roxor SUV in the United States because the World Trade Commission upheld a U.S. judge’s decision that the design of the small SUV is almost identical to the Jeep Wrangler. In addition to being unable to sell a car in the United States, Mahindra cannot import parts for Roxors into this country.
In November 2019, a judge ruled that Roxor violated Jeep’s corporate identity. However, the solution did not concern the design of the Mahindra false radiator grille. The judge proposed to remove Roxor from the market, and the Commission agreed with this decision.
Mahindra assembles its Roxor SUV in Michigan. However, the main component production takes place in India.
In January 2020, Mahindra introduced changes to the Roxor, which the company hoped would solve the problem of similarity with the Jeep Wrangler. The revised model had a new grille with many oval-shaped holes and a different body color. At that time, Mahindra stated that it was ready to make more changes to the design to make the car maximum unlike an American SUV. Given the decision made by the Commission and the judge, Indian automakers may again “return to the drawing board.”
While the Roxor is too close to the classic Jeep design, these two cars are not real competitors. The Indian car is equipped with a 2.5-liter four-cylinder turbodiesel, with a capacity of only 62 horsepower and a torque of 195 Nm. The transmission consists of a five-speed manual gearbox, a two-speed transfer case and four-wheel drive. The maximum speed of the machine is only 72 km / h. Plus, an Indian car cannot provide the same off-road capabilities that Jeep models are famous for.
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