Experts explain why over 50% of cars are black or whiteSeptember 22, 2020
Most cars are white, black or gray, but have you ever wondered why this is so? CNBC has figured out why the colors of cars are so “boring” and the results are surprising.
According to the chemical concern BASF, four colors were used on most cars in 2019. White was the overall winner at 39%, followed by black (16%), gray (13%) and silver (10%).
There are a number of factors to explain this phenomenon, including the fact that white, black, gray and silver “go with everything” and are available for almost every car model. These colors never go out of style, unlike some “wild” options that can drive down the resale value in the future. And of course, some people just like dull colors like white, black and gray.
Also, in some markets, shoppers tend to buy cars from dealerships rather than order them on purpose. This is convenient for the customer, but dealers tend to be oblivious to exclusive colors because they want something that everyone will like and that is easier to sell.
Psychology plays an important role. For example, the video notes that blue is a popular color for electric vehicles. In part, this could be due to the fact that at the dawn of their popularity, some electric cars used a certain shade of blue, and now consumers associate blue with electric vehicles.
Also, thanks to the improvement of technology, more shades of the traditional palette have become available. For example, the Ram 1500 offers a traditional bright white exterior color as well as an ivory 3-layer finish. Another example would be the outgoing Mercedes S-Class, which offered several shades of black, including black, magnetite black metallic and obsidian black metallic.
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