Eisun Chung replaces father as chairman of the board of HyundaiOctober 14, 2020
Eisun Chang, a descendant of the founding family of the Hyundai Motor Group, has been named chairman of the South Korean auto giant, taking over from his father as the automaker embarks on an era of electrification, automated driving and new mobility.
Chang Jr., 49, who previously served as executive vice chairman of the automotive group, was named chairman at an extraordinary board meeting. This is reported by the AutoTimesNews with reference to the company’s press release. His father, 81-year-old Mong-Ku Chang, became the honorary chairman of the congregation.
Yisun Chang has gained greater influence over the entire concern in recent years. His father stepped down from his position on the Hyundai Motor board of directors this year.
Chang joined the automaker as Director of Purchasing in 1999 and became President of Kia Motors 6 years later and Vice President of Hyundai Motor in 2009. The heir, who worked on the modernization of both brands, became executive vice chairman of the entire Hyundai Motor Group in 2018.
At Kia, Yisun Chang helped revitalize the brand, which nearly caught up with Hyundai in sales. At Hyundai, he helped bring the brand to a prestigious market with sophisticated style and technology.
Chang Jr., an MBA from the University of San Francisco, brought an international perspective to Hyundai as it expanded across the globe. He also strongly pushed for the introduction of new technologies for electrification, autonomous driving and communication, making them a priority for investment.
“All our goals and efforts must be customer-centric. The first step to meeting the needs of our clients is to give them the opportunity to focus on their lives thanks to the impeccable quality of our products and services, ”said the new head of the company.
Chang also said he wants to create a flatter corporate culture in the traditionally hierarchical Hyundai in order to give employees more creativity and faster decision-making.
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