Ducati Diavel 1260 Receives Best Design AwardMarch 27, 2019
The new “Devil” was chosen the best among 5,500 other bikes at the prestigious international Red Dot Design Award 2019
The Red Dot Design Award has been awarded annually since 1955. Awards are awarded for achievements in the design of consumer goods. The best works are exhibited in the world’s largest design museum Red Dot in Essen. This time, 40 world-renowned experts awarded the Best of the Best award in the Product Design category to the new Diavel 1260 motorcycle.
In total, Ducati products won three times in this category: 1199 Panigale received an award in 2013, and XDiavel S in 2016. This suggests that the motorcycles of the Italian manufacturer are the standard of style and innovative solutions.
The powerful Diavel 1260 combines maxi-neukid performance and cruiser ergonomics. He makes a new way to revise the style of Ducati through the prism of modernity. Director of the company’s design center Andrea Ferraresi says that the recognition of the Red Dot Design Award is not easy to win, it is an important award. And despite the fact that they know how beautiful and sophisticated their motorcycles are, it is still very nice to receive awards for their work. He also added that the new motorcycle is already available from dealers, and the team expects the same interest from fans of the brand.
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