Dodge will offer a discount of $ 10 for each hp. upon purchase Charger and ChallengerMarch 4, 2020
Buying a powerful American Dodge Charger sedan or Dodge Challenger coupe, customers can get a discount of $ 10 for each horsepower. The more powerful the engine, the greater the discount.
The plan to stimulate buying activity, which was called Dodge Power Dollars, applies to all versions of the Charger sports sedan and Challenger coupe 2020 model year. Within the framework of a program invented by marketers of a car manufacturer, each buyer will be able to count on a discount of $ 10 per horsepower for vehicles, therefore, the more power the engine generates, the greater the discount. Last year, the company introduced a similar offer, but only for more powerful versions of the sedan and coupe, which received the SRT prefix.
“Our customers love the Dodge Charger sports sedan and the Dodge Challenger coupe.
“Well, as part of our lucrative offer of Dodge Power Dollars, anyone can buy these muscle cars at a good discount,” said Tim Kuniskis, head of passenger cars at FCA in North America. The Italian-American concern FCA includes Dodge. “So now we make Dodge Power Dollars available for any version of Charger or Challenger 2020 model year.”
Last year, sales of Charger sedans increased by 21% compared to the same period last year – sales amounted to 96,935 units, which was the best indicator for this model since 2013. The number of Challenger coupes sold decreased by 9% to 60,997 vehicles.
Thus, buying a Dodge Challenger version of 2020, you can get a maximum discount of $ 7,970. In this case, we are talking about the coupe in the version of Hellcat Redeye, whose power is 797 horsepower. At the 2020 Dodge Charger, the maximum possible discount will be $ 7,170. We are talking about the performance of the Daytona 50th Anniversary with a capacity of 717 hp.
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