Details appeared about the new Cadillac Lyriq electric carJuly 14, 2020
The American company told how the model got its name.
Those who know their automotive history should be familiar with the Cadillac. Since the manufacturer of luxury cars has established itself in the industry in the early 1900s, there were a lot of different names in its model line.
Nevertheless, the onset of the new millennium marked the transition of Cadillac to the alphanumeric nomenclature, which was accompanied by the brand’s design philosophy – “Art and Science”.
Two decades later, the automaker from Warren decided to call his cars real names again, and the Cadillac Lyriq electric car will be the first. Lyriq also signals the brand’s transition to electrification.
The EV crossover, which debuts on August 6, is adapting its parent company’s modular platform for electric vehicles, which supports battery capacities from 50 kilowatt hours to 200 kWh.
However, apart from the specifics, Cadillac’s return to giving their cars real names is a conscious effort – at least according to Phil Dauchi, global brand strategy head.
In an exclusive interview with GM Authority, he noted that Lyriq is part of the new Cadillac naming structure, which includes ending with “iq” names that effectively replace CT and XT. It will also signal Cadillac’s big shift to electrification.
Dauchi also said that the new name structure “signals that Cadillac is launching another type of vehicle that works in conjunction with man, nature and the car.”
Another reason for the name Lyriq was because Cadillac is the most-mentioned brand in the songs, according to Dauchi.
After Lyriq Cadillac is also going to introduce another novelty – Celestiq is a full-size luxury sedan that will certainly become the flagship of the brand. Dauchi promised that the novelty will not leave anyone indifferent.
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