Design philosophy Rolls-RoyceAugust 10, 2018
The company Rolls-Royce published on its YouTube channel a video that tells about the principles and philosophy of design of a British manufacturer of luxury cars. The authors of the video paid special attention to the ideal proportions of the machine, as well as a combination of lines and surfaces.
The basis of flawless design in the company is the height of the car, which should not be more than two diameters of wheel disks. Also the key role is played by the symmetry and accuracy of the lines, which define the shape of the machine. Due to them, a corporate image is formed, practically unchanged over the years.
In the video you can see the concept car Rolls-Royce 103EX, demonstrating the vector of development of design and technology. This is an electric drone, devoid of rudder and pedals, but has received all the attributes of modern Rolls-Royces: interior trim with silk, natural wood, wool and ivory, and an umbrella in the door.