Demand for the new Toyota RAV4 is 8 times higher than plannedMay 17, 2019
Toyota Motor sums up the first month of sales of a new generation of crossover in Japan. The company took about 24,000 orders, although it counted on monthly volumes of 3,000 cars. The vast majority of buyers chose a full drive and did not stint at all when choosing equipment.
The Japanese company considers the start of sales to be very successful, the data on the age groups of buyers seem particularly positive to the automaker. With respect to the RAV4, the definition of “youth car” is rarely heard, but the analysis of orders showed a significant increase in interest in this model from young buyers, which is unusual for Japan. At least 40% of shoppers are between 20 and 39 years old. It is noteworthy that a more mature audience, traditionally a component of the backbone of RAV4 customers in Japan, enthusiastically adopted a new generation.
90% of all RAV4, orders for which are issued at the moment, will have all-wheel drive. In the current generation he has three types, which is also noted as a plus. The high demand for Dynamic Torque Vectoring AWD, the first time implemented on Toyota crossovers, accounts for 30% of the total share of all-wheel drive RAV4 and 60% of petrol RAV4 with all-wheel drive.
Regarding color preferences without sensations: 40% of RAV4 are painted in white pearl (White Pearl Crystal Shine), the share of black (Atitude Black Mica) is 30%. Successful is called the debut of khaki (Urban Khaki), which is offered only in Adventure modification, there it accounts for 40%, but it is not specified what proportion of hacks in the overall color rating.
At least 60% of cars are equipped with a seat ventilation system and a tailgate without hands.
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