Demand for full-size Nissan Titan / Titan HD pickup drops sharply

Demand for full-size Nissan Titan / Titan HD pickup drops sharply

August 16, 2020 0 By autotimesnews

A recent interview with an official from the Japanese automaker revealed that the full-size pickup Nissan Titan and Titan XD will no longer be sold in Canada.

It’s been almost a year since updated versions of the hefty Nissan Titan and Titan XD pickups for the 2020 model year were unveiled. Nissan’s full-size trucks are some of the largest vehicles in the North American automaker’s lineup, but it looks like these massive vehicles will no longer be sold in Canada for the 2021 model year.

“The Nissan Titan pickup truck will not be on sale in Canada after the 2021 model year,” said Jennifer McCarthy, Nissan Product Relations Manager Canada.

McCarthy added that Nissan Canada will focus on selling crossovers and sedans, especially with the all-new Rogue (X-Trail) and Versa, which will hit showrooms in Canada later this year. At the same time, sales of the recently unveiled all-new electric crossover Ariya, as well as the mid-size Frontier (NAVARA) pickup, will be on sale. Both Ariya and Frontier will reach Canada next year.

As expected, the culprit for this decision is the decline in sales of Titan pickups – not only in Canada, but also in the US. Detroit’s Big Three continue to dominate the full-size truck segment, and that’s not good for Nissan. In fact, Titan sales in 2019 were down nearly 50% from the previous year. There were no improvements in the first half of 2020.

Speaking of the US, Kevin Raftery, communications specialist for Nissan North America in charge of SUVs, trucks and commercial vehicles, confirmed that the Titan will continue to be sold in the US beyond the 2021 model year.

Not so long ago, AutoTimesNews wrote that Nissan introduced the updated Titan 2020 pickup in the XD version. The Japanese full-size new car with an extended wheelbase has received more power, as well as new exterior elements. The Titan XD pickup is offered only in the Crew Cab version (four-door cab modification with an enlarged tailgate), as well as with a 2-meter cargo platform.