Crossovers are losing popularity among young peopleNovember 26, 2019
One of the top managers at the US division of Volkswagen believes that the currently dominant SUV segment in the market will soon lose popularity and will be replaced by something else. The younger generation is already starting to abandon SUVs.
According to The Drive, citing the head of Volkswagen Group of America Scott Keo, it was the young buyers who started this “riot” against crossovers and SUVs. This segment in the near future will face the same fate as station wagons, minivans and minibuses – at one time they were all “fashionable”, but eventually lost popularity.
Trying to predict the tastes of the next generation is not an easy task for a global company like Volkswagen. Due to rising prices for new cars, the secondary market is increasingly attracting the attention of the younger generation.
The fashion for used cars for manufacturers means one thing – loss of income. In addition, modern services, such as car sharing and subscriptions, have been actively developed, which also means that young people will buy even less cars.
Some car manufacturers believe that the future lies in environmentally friendly transport, especially against the backdrop of the involvement of modern youth in environmental problems and a healthy lifestyle. In addition, model platforms are being developed for new cars, allowing any type of bodywork to be installed on an existing platform.
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