Crossover McLaren can not be bought for any money

Crossover McLaren can not be bought for any money

September 15, 2019 0 By autotimesnews

McLaren is closely watching the market success of sports crossovers like the Lamborghini Urus and Porsche Cayenne, but sees no reason to join the segment.

As you know, after Porsche, Bentley, Lamborghini and even Rolls-Royce even such brands as Aston Martin and Ferrari are preparing to release their crossovers. The British from McLaren could well have released their SUV, but they were categorically against this idea – for reasons of principle. As the head of the Sport Series division Darren Goddard said in an interview with CarSales, “there’s absolutely nothing cool about crossovers.”

According to Goddard, all companies that produce premium crossovers today do so only to increase sales. Maclaren did not support this trend and never will be. “There is a huge difference between mass production and an exclusive product,” says the top manager. Although crossovers could bring a good profit, the image of the manufacturer of purebred supercars for the brand is much more important. “Our customers deserve it,” Goddard is proud.