Coronavirus makes Americans more interested in Jeep modelsApril 7, 2020
Americans began to become more interested in Jeep models, according to a study by the international agency YouGov. Over the past 30 days, the number of people who want to buy SUVs of this particular brand has grown by 2.6 percent. At the same time, the average indicator in the automotive industry amounted to 0.2 percent. The reason for the increase in popularity is called the COVID-19 pandemic.
YouGov BrandIndex ranking includes thousands of brands from various industries, which are given points based on consumer surveys that demonstrate their attractiveness. Thus, over the past 30 days, 2.6 percent more consumers became interested in the Jeep brand than a month earlier. At the same time, the share of Americans considering the purchase of SUVs of this particular brand increased to 6.5 percent.
For comparison, those wishing to buy Ford, according to YouGov, have increased by 1.8 percent, RAM – by 1.4, and General Motors – by 1.1 percent. At the same time, the industry average growth amounted to 0.2 percent.
Factors influencing the growth of interest in Jeeps have yet to be analyzed, but YouGov is already inclined to believe that the cause was coronavirus. People want to get outside the large cities and for this they will need a passable SUV. Buyers are attracted by the price-quality ratio, which confirms the rating of popular models in the USA, in the top 10 of which are Jeep Wrangler, Grand Cherokee, and Cherokee.
However, the YouGov rating is not representative enough, and the reason is a small sample. On average, 2533 people have to be interviewed to analyze the position of each brand, but for Jeep their number is only 426.
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