Citroen officially launched in the Indian marketApril 4, 2019
At the last conference, the purpose of which was the acquaintance of the brand’s management with consumers, it sounded that Citroen was seriously going to be “its” in India. The event was organized in the Indian city of Chennai.
On the eve of the French company Citroen entered the Indian market. Mark decided to “scout the situation” with the help of its crossover Citroen C5 Aircross. This model will be the debut for the brand in India. On sale, this SUV will appear only in September 2020. Expansion of the model range will occur only by the end of 2021. Such an expectation is justified – the company is going to offer Indian motorists a new budget line.
In India, Citroen intends to be guided by three principles, which are indicated in the name of the program “C Cubed”. These are “Cool”, “Comfort” and “Clever”. If you fit all this in one phrase, it turns out that comfortable cars should have a cool design and reasonable prices.
The localization of production will have a positive effect on the model price tags. It is known that we are talking about more than 90%! What platform will get cars Citroen for India, not yet reported. Recall that at the heart of the Citroen C5 Aircross is the “cart” EMP2. Experts suggest that it will be the main one for this country. It is also known that the brand is going to bring to the market one model each year.
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