Chinese crossovers heading for EuropeSeptember 12, 2019
Due to the fall of the home market, the Great Wall brand is seriously considering expanding the geography of production and sales. As a promising area, the Chinese brand is considering Europe.
Great Wall plans to resume production of cars in Europe. In 2012, the Chinese have already taken a step in this direction, opening a plant in Bulgaria, which has worked for almost five years. The company remembered the European market due to a decline in automobile sales in the Middle Kingdom. This trend, of course, was reflected in the brand’s results, but Great Wall’s homeland is not doing so well. This company was one of the few who reported sales growth for the eight months of 2019: it managed to improve its performance by 5.7%. At the same time, the brand acts farsightedly, intending to develop new markets. And for an effective business, localization of production is needed.
In a conversation with Reuters, Great Wall Motor CEO Wei Jianjun noted that the company will begin to work on building a plant right after annual sales in the EU reach 50,000 cars.
At the first stage, Chinese cars will enter the European Union from the Middle Kingdom. The brand intends to conquer Europe in about two years with the cars of its premium sub-brand Wey.
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