Children are increasingly becoming the initiators of the purchase of an electric carOctober 28, 2020
French company Peugeot conducted a study in the UK to examine the influence of children on parents when choosing a new car. As it turned out, it is present, and moreover, the younger generation believes that the future belongs to electric vehicles.
According to the Caradvice publication, the poll showed that more than half of the children surveyed (67.8%) aged 7 to 12 urge their parents to be more attentive to the environment not only in everyday life, but also when buying a new vehicle, to give preference electric vehicles and hybrids. These data were confirmed by the parents: more than half of them admitted that the children insist on giving up non-electrified cars.
The study involved 1250 children, as well as their parents or guardians.
“It is great to see the next generation of buyers who are so interested in fully electric and plug-in hybrid vehicles, and to know that they understand their positive environmental impact. With that in mind, thanks to our research, it’s really nice to see how children influence their parents’ purchasing decisions, ”commented David Peele, Managing Director of Peugeot UK.
Note that 21,903 new electric vehicles (+ 184%) and 12,400 plug-in hybrids (+ 138%) were sold in the UK market in September. Their total share among cars with a different type of internal combustion engine (classic hybrids, “soft” hybrids, models without a hybrid component) is 10.5%. Traditional gasoline and diesel vehicles (without any hybrid component) accounted for 68.1% of sales versus 87.2% in September 2019.
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