Chevrolet loses up to 20 thousand dollars on the sale of each CorvetteDecember 1, 2019
Losses of the manufacturer are associated with a low initial price of the novelty
The base price of the eighth generation Chevrolet Corvette in the United States is only $ 59,995, and such a marketing strategy leads to manufacturer losses, according to MotorTrend. According to insiders, on the sale of Corvettes without options, General Motors loses up to 20 thousand dollars.
A MotorTrend source claims that, taking into account the costs of the development and production of the Corvette of the new generation, the starting price of the model was supposed to start at $ 79,995. Since the Corvette C8 switched to mid-engine layout and significantly added to the dynamic characteristics, this amount does not seem to be too high.
For comparison, the starting price for the new 992 Porsche 911 in the USA is $ 97,400, the updated Mercedes AMG GT will cost at least $ 115,900, and the Ferrari F8 Tributo is estimated at $ 293 thousand.
Concern General Motors had to set an initial price of $ 60 thousand, so as not to lose in sales. The low base price allowed Chevrolet to vividly conduct a marketing campaign, but dealers do not have a lot of “empty” sports cars: for example, test Corvettes cost over 80 thousand dollars.
According to insiders, the most profitable for the manufacturer cars worth from 80 to 100 thousand dollars – in this range Corvette C8 diverge in fairly large runs and allow you to earn on options.
The American press recalls that in the early years of the release of the previous generation Chevrolet Corvette C7, the price of a sports car increased by $ 4,000. Probably, the dynamics of the rise in price of the new model will be even higher, because General Motors does not intend to sell cars at a loss for a long time.
So far, Chevrolet is keeping an attractive starting price, but within a year, the Corvette price list will be reviewed, a senior source at General Motors said.
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