Chevrolet is preparing a new mysterious sports carMay 30, 2020
It will be unlike anything else that has ever been done by an American manufacturer.
Despite the fact that electric cars currently account for a very low percentage of total US car sales, automakers forecast that this will change significantly in the coming years. There is a reason why all major brands, including Detroit, are striving to develop the necessary technology for batteries and platforms. In other words, Tesla has serious competition ahead. For example, at the moment, Chevrolet has only one electric model with a battery – Chevy Bolt, but next year the situation will change when a new platform appears, which will serve as the basis for numerous models, such as the Bolt crossover.
And in a recent interview, Tony Johnson, head of marketing and advertising for the Bow Tie brand, hinted that Chevrolet will “double” Bolt sales this year as part of a larger EV assault. Johnson noted that about 70% of today’s Bolt buyers are new to GM, which is great news because “you have to go after the curious EVs and show them how easy it is to live with these vehicles.”
Johnson also believes that owning an electric car in the near future will become more popular in part as a result of the coronavirus pandemic, which led to cleaner air due to blockages. In addition, electric vehicle owners will not have to use unhygienic fuel pistols – they can charge their vehicles at home. But Johnson hinted at something else that should get everyone’s attention.
“We will definitely meet the unique needs of our customers and expand our portfolio. The only way to increase this movement is to start attacking each segment one at a time, ”said the top manager.
When asked if Johnson had a fully electric sports car in his plans, he replied that Chevrolet had a very large-scale long-term plan and that the company was “serious about the future,” perhaps for the first time officially confirming that an EV sports car would appear in the American automaker’s lineup.
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