CEO Rolls-Royce admitted that the company would “die” without BMWMarch 1, 2019
According to the top manager of the company, the Bavarian concern has actually pulled the brand out of the impasse, providing new technologies and platforms. But now the brand is trying to increase production due to rush demand.
Rolls-Royce today records record readings over the past few years. In fact, the British company is now receiving so many orders for its luxury SUV Cullinan, which cannot cope with the demand. Moreover, not a single copy was sold in the basic configuration. None of this would have been possible without the help of BMW, a Bavarian company that owns Rolls-Royce and controls all its operations.
In fact, RR is so dependent on BMW that even the CEO of the Goodwood trademark Torsten Muller-Otvos recently admitted that Rolls will be “dead” without the help and support of the BMW Group. Not only that, but he also said in an interview that the automaker is extremely grateful for technical and financial support from Germany during times of strict emission standards and safety standards.
He also added that despite the entry into the Bavarian group, the RR will never become a mere appendage to the company, and will not produce slightly modified BMW models.
“I’m glad to be part of the BMW Group, and I’d even say that Rolls-Royce would be dead without the BMW Group, we would never exist again,” Muller-Otvos commented.
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