Cars SEAT will compete with Alfa RomeoAugust 7, 2018
There can be no doubt that lovers of high-performance premium cars will be delighted with this news. According to the plans of the leadership of the German concern, SEAT will assume the role of the sports division itself, especially with the new Sub-brand Performance Cupra.
Nowadays it is hardly possible to find people who for some reason do not like the cars of the Italian brand Alfa Romeo – they look very stylish and have a large margin of power. Note that now many automakers want to find that special design that will distinguish their cars from competitors. According to Herbert Dies, who is currently the general director of the Volkswagen Group, the Spanish company SEAT (part of the concern) will soon become a direct competitor to the Alfa Romeo brand.
“Young, athletic, emotional – that’s how we plan to position the SEAT brand,” Mr. Dies commented in a recent interview with the foreign edition of Automotive News. “The cars of this company are very popular among young people. I believe that this brand has a great future ahead of it. ”
The new CEO of the Volkswagen Group wants SEAT to become a direct competitor to Alfa Romeo. When asked by journalists about the chances of the Spanish brand to compete with such a giant as Alfa Romeo, Mr. Diaz said that some 25-35 years ago, few people have heard about the Italian company, and what has become of it now?
So, according to the “latest” information, Volkswagen will remain the main brand, in terms of sales volumes, the Czech company Skoda will continue to be in the role of a more affordable alternative to Volkswagen. Well, SEAT will assume the role of the sports division itself, especially with the new Sub-brand Performance Cupra.
Note also that the Spanish SEAT is currently engaged in the development of its third crossover, which will sport Tarraco. It will become a high-performance analogue of Skoda Kodiaq and will be presented at the end of this year.
Not so long ago, we wrote about the fact that Seat will present its 7-seat crossover Tarraco on September 18.