Cadillac pulls out of New YorkSeptember 28, 2018
Cadillac moves headquarters from New York to the suburbs of Detroit. With this, the luxury division of General Motors moved to New York just four years ago!
The move will begin in the coming months, and by April 2019, employees must have fully settled in Warren, a suburb of Detroit. The new office is located near the main development center of General Motors – Technical Center in Warren. This will allow different departments of the company to work more closely with each other.
In New York, the headquarters were transferred to distance the luxury Cadillacs from other General Motors products – the “proletarian” Chevrolet and GMC. The decision was made in 2014 – shortly before the brand was headed by Johan de Naissen. Last spring, the top manager left the company: shareholders were unhappy with the fall in sales of Cadillacs. And now, when the company was headed by Jiemsky veteran Steve Carlisle, it was decided to return the headquarters to Detroit again.
The company says that Cadillac will retain considerable autonomy, which the other brands of the concern do not have. The next two years will be intense for the Cadillac: according to the plan, the American automaker must produce one new model every six months until 2020.
At the end of 2017, only 356,467 Cadillac cars were sold worldwide. Historically, the main market is North America, where 156,440 vehicles were sold. But last year, China came out on top – 175,489 Cadillacs were sold there. Compared with 2016, the growth was over 50 percent. The best-selling brand in China is the mid-size XT5 crossover.