Cadillac delays the release of its first electric carFebruary 18, 2019
In 2018, Cadillac set a new sales record, selling 382,184 cars in the world. However, sales in the United States decreased by 1.1% to 154,702 units, which is much lower than the leading premium brands – Audi, BMW, Lexus and Mercedes-Benz.
In this regard, the company is important to think about the future of the brand, and electric cars can be one of the answers to the question. Cadillac was chosen by the concern General Motors as the main brand for the production of electric cars in the near future, but it appears, apparently, not earlier than in three years.
The delay in the release of the first electric model, which should be released in the back of an SUV, is associated with the development of a completely new platform BEV3, designed for a wide range of electric vehicles of all types, including SUVs. It will allow to unify the production of various models, and thus make the production of electric cars cheaper and more massive.
However, Cadillac noticeably lags behind its main competitors, and this is especially true of expansion into the Chinese market, where the electric vehicle market is growing the fastest.
So, Audi is already producing the first electric SUVs, Mercedes is actively working to expand the existing lineup, and soon a larger-scale production of electric models will be launched by BMW. By the time Cadillac has just begun production of its electric vehicles, competitors will already have a run-in platform and serial production.
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