BMW will develop a purely electric platformNovember 6, 2020
According to media reports, the BMW Group appears to have decided to change its conservative electrification strategy and develop an all-electric platform. It is reported that the platform will be released in 2025 and will be officially put into operation at a new plant in Hungary.
The previous electrification strategy of the BMW Group was an integration platform that can produce both purely electric vehicles and vehicles with internal combustion engines, and is the main “electrification transformation force”. Thus, on the one hand, the cost of R&D and refurbishment of the plant can be significantly reduced, and on the other hand, if the market changes, the product can also be quickly withdrawn from the market. Oliver Zipse, Chairman of the BMW Group, is a strong supporter of the above strategy.
However, the strategy of using an integrated platform is also viewed by many as “incomplete transformation”. Manfred Schoch, chairman of the BMW Group workers’ union, believes that with the integrated platform, the gap between BMW and Tesla (only in terms of electrification) will widen and widen. Under his leadership, many top managers in the BMW Group pushed the development of purely electric platforms.
The Mercedes-Benz EQS based on a purely electric EVA platform will be launched in 2021. The Mercedes-Benz EQE, Mercedes-Benz EQS SUV and Mercedes-Benz EQE SUV are also under intensive planning. In addition, the company will launch its second purely electric modular MMA platform in 2025.
Models in the Audi Q4 e-tron family based on the purely electric MEB platform and the Audi e-tron GT based on the purely electric J1 platform will be officially launched in 2020. All-electric products based on the pure-electric PPE platform will be announced shortly. Both old rivals are so active that it is not surprising that the BMW Group is no longer “sitting idly”.
In fact, not only longtime rivals Mercedes-Benz, Audi and new rival Tesla, but even new “automotive forces” from China pose a threat to the BMW Group. Weilai had a market value of $ 51.3 billion as of November 4, higher than BMW’s $ 44.8 billion. With the advent of new technologies, the automotive industry is undergoing tremendous changes and it may be too late if no effort is made.
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