BMW will continue to experiment with the design of its cars

BMW will continue to experiment with the design of its cars

February 23, 2021 0 By autotimesnews

Bavarian BMW designers say that all future models of the company will continue to receive a rather bold design. Huge criticism from the public will be heeded, but the company’s design executives will continue to create unique BMW models.

When it comes to design, the Bavarian automaker has been very ambiguous lately. First, BMW said that the duo of the 4 Series and high-performance M3 / M4s will likely be the only new cars from the brand to receive a giant false grille. Then BMW said that it’s okay if you replace the factory exterior element with parts from various tuning studios – apparently it was about the standard grille. And finally, she admitted that in terms of design, it is impossible to please everyone.

It looks like the manufacturer was just trying to prepare us for a future in which huge grilles will play an important role in the overall styling of the brand’s models.

Obviously, according to the company’s head of design, Domagoy Dukek, this will help future BMWs stand out from the rest.

“If you want to create something that stands out, it must be different and different from others,” said Mr Dukeck in a recent interview. “If you want to attract customers, you have to stand out. Our goal is not to please everyone in the world, but you have to please your customers. “

As we said, it is simply impossible to please everyone. Adrian van Hooydonk, senior vice president of design for the BMW Group, even admitted that sometimes design reviews “can be violent,” but that doesn’t mean BMW will change its mind about design. Conflicts of interest are normal, he said, as the brand has had several very successful models in the recent past.

“When your old product becomes so successful, there is some friction, which is what we are seeing now,” said van Hooydonk. “If you are not successful in the market, you need to change. This is a very stressful situation for the company. “

Not so long ago, AutoTimesNews wrote that the Canadians presented an armored version of the BMW X7 crossover. The Canadian company INKAS recently demonstrated an armored version of the BMW X7.