BMW wants to make its lineup easierJanuary 26, 2021
The Bavarian automaker BMW is planning a major reform of its lineup. The planned changes will allow the brand to maintain good profitability, without which it will be more difficult for the automaker to electrify its cars.
BMW is going to cover electrification costs by adjusting the current model line: the Germans will simplify their model range, abandoning those functions that are no longer in demand among customers. Writes about this Reuters with reference to the chief financial officer of BMW Nicholas Peter.
According to him, the course chosen by the brand for the development of electric cars will require new ways to reduce costs and increase profits. At first, the brand will be able to help itself by revising the current model range. Refuse unpopular options, reduce the list of available motors and equipment.
Work with software is also organized in accordance with new realities. A new approach to its implementation will not only simplify the development of cars, but also make it many times more efficient.
Also, with the new strategy, the Germans have every chance of succeeding in China – the largest car market for the brand.
Celestial motorists, according to the latest polls, are ready to drive a car of another brand if the company has a more useful “digital experience”. These are today’s popular networking opportunities, new services and personalization services.
In general, in the period from 2021 to 2023, the Germans are going to produce a quarter of a million more electrified transport than was indicated in earlier reports. The share of such cars in total BMW sales will grow from eight percent to 20. It is expected that in the next ten years the company will present nine electric vehicles at once, including those with the MINI logo.
Meanwhile, the electric car BMW i4 was taken to the final tests. The 530-strong novelty will be presented in the very near future. In the meantime, the brand has shown fans what its electric car is capable of.
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