BMW talked about the attitude of customers to the giant grille

BMW talked about the attitude of customers to the giant grille

December 17, 2019 0 By autotimesnews

The company intends to continue to adhere to a bold design

The project manager for the BMW X7, Peter Enrich, said in an interview with Autocar that the brand’s target audience “very positively” accepted the radical renewal of the appearance of some models, especially the appearance of giant radiator grilles. The top manager is confident that BMW buyers are “not afraid of cars with a strong character,” so the design team should not change the concept to please critics.

Although the BMW X7 SUV was ridiculed by many for its defiant grille, Enrich believes that the flagship crossover design team, led by Andrian van Hoydonk, “went the right way” and customers “positively” perceived the exterior of the model.

On the other hand, the company’s stylists are not going to replicate the outstanding radiator grilles on the entire BMW lineup, since each model has its own character. For example, a futuristic design may not suit the conservative 5 Series family.

In an interview with British journalists, Enrich said that BMW spent a lot of money to organically fit sensors and lidars of autonomous movement systems into the grille on the brand’s electric cars. The engineers of the German company managed to develop sensors that “can see through chrome.”

Judging by spy shots, the gamut of models with huge “nostrils” will not be limited to the flagship 7-Series sedan and X7 crossover – the new M3 and 4-Series models, as well as the iX3 electric car, will have similar architecture. At the same time, it was decided to revise the design of the iNext off-road vehicle due to negative feedback from fans of the brand.

Comparison of radiator grilles on BMW X7 and sedan of the third generation E30 series
Photo by Jason Cummis