BMW says it will not work on its own pickupMay 13, 2019
“Fire of Hope” for the possible appearance of a BMW pickup was completely extinguished, after the honorary representative of the BMW Group in Australia, Vikram Pawah, confirmed that the world does not need a Bavarian pickup. He also confirmed that the company is also not interested in changing the design of the BMW logo.
Speaking with the Australian edition of Go Auto, Vikram Pawah, who is the honorary representative of the BMW Group in Australia, basically repeated what Klaus Frohlich, the global head of research and development for the brand, said earlier. Pickups have been in fashion for the last couple of decades, but the company sees that only a small part of the audience will be interested in such a car with a fairly high price.
An example was the German Mercedes-Benz X-Class, which is built on the platform of the Japanese pickup Nissan Navara.
Mr Pava added that the pickup will not match the current model range of the Bavarian brand, and that the pickup will not be built in the future. The Bavarian company is largely focused on the production of luxury cars, and a premium pickup truck really just won’t fit into this framework.
“I really do not see the need to create a BMW pickup right now. We are largely focused on creating cars for luxury, and I think the company has clearly determined that we are engaged in luxury cars and that is what will happen next, ”said Mr. Pava, talking to journalists at Go Auto.
The current BMW ideology is simple: to make a very good pickup, it must be designed on a body-on-frame platform, which is a very expensive development. Pickup this must be a purebred BMW.
Not so long ago, we wrote that BMW is betting on rear-wheel drive.
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