BMW refuses the unusual design of its eco-friendly modelsOctober 23, 2018
The exterior of the hybrid coupe BMW i8, and the all-electric BMW i3, has nothing to do with the new styling.
I must say that the appearance of the eco-friendly models of the Bavarian BMW brand – it’s about the i3 and i8, as well as the Japanese counterparts of the Toyota Prius and Nissan Leaf can hardly be called beautiful. These cars with zero (or almost zero) emissions of harmful substances into the atmosphere look, well, painfully futuristic.
If all manufacturers will make their electrified / fully electric novelties with a similar design, then soon we will be surrounded only by “space ships”.
Fortunately, the management of BMW recognizes that the problem with the exterior of eco-friendly cars does not just exist, but it needs to be urgently addressed.
As part of his recent interview, BMW Design Director Adrian van Hoydonk said that the reason for the distinctive look at creating the appearance for the i3 and i8 models was to distinguish them as much as possible from the rest of the model manufacturer’s rad.
“In time, we plan to electrify all of our cars — buyers can choose a hybrid version of the model or a completely electric one,” said van Hoyondon. “BMW buyers need a dynamic car, whether it is a battery-powered electric car or a hybrid, so it’s not at all necessary to make a special design for such cars.”
At the beginning of this year, the Bavarian automotive brand introduced the concept of an electric crossover iX3, which has already become more similar to all models of the company – it does not have all the futuristic features that exist in models i3 and i8.