BMW refused to develop its own platform for electric carsFebruary 4, 2020
The Bavarian automaker does not plan to change its decision and will not follow the example of Mercedes-Benz and Audi, who have developed a specialized architecture for electric vehicles, in order to better compete with the leader in the field of electric vehicles Tesla.
CEO Oliver Zips believes that the “integrated” BMW platform, which can serve as the basis for electric vehicles as well as cars with internal combustion engines, can become unique to the automaker. Therefore, the top manager plans to adhere to a conservative investment strategy for electric vehicles, which he adopted from his predecessor Harald Krueger.
European automakers will have to invest heavily in order to halve emissions of their cars by 2030. BMW plans to achieve a result for these purposes when every second car sold is hybrid or electric.
Financially, this approach makes sense, since in the early years of the market’s transition to electrified vehicles, factories can quickly adapt to the changing demand for cars driven from internal combustion engines to electric motors. That is why BMW will retain its current strategy: one architecture for front-wheel drive and one for rear-wheel drive cars.
BMW has already unsuccessfully experimented with a specially designed platform for the electric car with the advent of i3 in 2013. The automaker says it will not carry the expensive platform i3 and the unique body layout on the frame for subsequent electric vehicles.
However, BMW’s stance on electric vehicles-only architecture may be short-lived because the European Union seeks to break its reliance on fossil fuel purchases that contribute to climate change by completely switching to a carbon neutral environment by 2050. To do this, the new President of the EU Commission in December announced that she plans to propose stricter targets for car emissions for 2030.
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