BMW launched a subscription service for carsApril 2, 2018
The company BMW in the pilot mode launched a subscription service for cars for residents of the state of Tennessee. Access by BMW is offered by one of the dealerships in Nashville.
With the help of the service in BMW they hope to attract a young audience to the brand. Participants of the program will be able to change cars without limit, and in the monthly payment, besides the cost of the service, insurance and maintenance will be included.
In January of last year, a subscription service was launched by Cadillac. With the help of a special application for the smartphone, users can access five models: charged ATS-V, CTS-V, Escalade SUV, XT5 cross-over and flagship CT6. In addition, a 24-hour concierge service is available to them.
Another service that is gaining popularity in the United States is Care by Volvo. For $ 600 per month, the program provides for an annual car exchange for a new one, insurance, maintenance and a 24-hour concierge service. The maximum annual mileage is 15 thousand miles (24 thousand kilometers). At the moment, only one model is available for subscription – the XC40 crossover.