BMW invites fans and owners of M-series cars to visit the “M Town”September 15, 2018
M-department of the company launched a new section on its official website, which aims to unite the owners and fans of the Munich models.
“M Town”, as the BMW event calls it, is a continuation of last year’s “Too Much” campaign. It acts as a digital platform for performance enthusiasts. The site will be published original online video, and it will also function as a merchandising store. It will also contain a community map, through which you can find messages on social networks using the #M_Town and #MNation hashtags.
To register and receive your personal digital BMW M passport, fans will need to visit the site bmw-m.com. The section “M Town” will also be used for events organized by the company around the world.
“Continuing the successful story of Too Much will allow our fans to experience the next level of emotional identification with our brand,” said Peter Quint, vice president of sales and marketing at BMW M. “M Town” is a relationship to life that always supported BMW M – full of enthusiasm, maximum productivity and courage to be unconventional. ”
Over the past decade, BMW has more than tripled sales of the M and M Performance models. The latest additions to the assortment include the M2 and M5 Competition, as well as the upcoming and recently shown X3 M and X4 M.
By the way about “x”. In BMW, they assured that the new in-line six-cylinder engine, which is equipped with models, has rather high dynamic characteristics.