BMW canceled annual fee for access to Apple CarPlay

BMW canceled annual fee for access to Apple CarPlay

December 6, 2019 0 By autotimesnews

They used to ask for $ 80.

BMW has abandoned the idea of ​​subscribing access to Apple CarPlay in their cars. All cars with a media complex on OS 7.0 will receive compatibility with the iPhone for free, and for those that work on the old software, the function will still be an option for which you will have to pay extra.

BMW tried to turn Apple CarPlay into a subscription service in 2018. For owners of German cars from the United States and the United Kingdom, the annual fee was $80 and 85 pounds, respectively. Prior to that, CarPlay was an option that was priced at $ 300 and £ 285.

The reason for canceling the annual subscription may be due to massive customer dissatisfaction. This is indirectly evidenced by the comment of the brand’s representative, who stated that “the company is constantly looking to improve the quality of services provided, and the policy change (regarding Apple CarPlay) is associated with the desire to provide customers with a better experience with the product.”

Automakers have been experimenting with subscription business models for more than a year — but so far this only applies to the cars themselves. Along with the launch of the XC40, Swedish Volvo introduced Care by Volvo, an evolutionary development of car sharing and leasing.