BMW became the leader in the premium segment for the first time in 4 yearsJanuary 5, 2020
The company managed to overtake its eternal rival Mercedes in the US market. In 2019, sales in the United States grew by 4.4%, having managed to sell 8,732 more cars.
On January 3, 2020, automakers published their reports on US sales. Most brands reported record results with a slight increase in sales for 2019. But in the Luxury segment, leadership was won by the BMW brand, which broke ahead due to a 4.4 percent increase in demand, as well as due to a decrease in Mercedes sales in December 2019.
Judging by the report, Mercedes was able to sell 316,094 new cars in America. BMW outstripped its competitor by 8,372 cars, which amounted to 324,826 units. Lexus finished third in the year with a slight 0.1% drop in demand. He managed to sell 298 114 cars. In fourth place was another German – Audi with a result of 224 111 cars (+0.4).
It is worth noting that the submitted reports continue to demonstrate a growing demand for crossovers and a drop in sales of sedans. Sales of SUVs and crossovers are growing rapidly: the X3, X5 and X7 show a significant increase in sales (along with their competitors), while traditional sedans, which used to be bestsellers, are losing their popularity.
BMW was able to “snatch” the victory due to the popularity of its crossovers, as well as a fresh model line.
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