BMW and Alibaba agree to tackle digital business transformation togetherOctober 26, 2020
German automaker BMW and Chinese e-commerce giant Alibaba have signed a memorandum of understanding for a strategic partnership in Beijing.
As stated in a press release on this occasion, adhering to the principle of “complementary benefits and mutually beneficial cooperation”, both sides intend to use their own resources and “fully cooperate in the field of branding, marketing, channels, end-to-end operations, services, information technology, etc. . ” The goal of the cooperation is called “digitalization” of the entire BMW business process and giving dealers the opportunity to fully integrate online and real tools in working with customers.
Thus, according to the agreement, BMW and Alibaba will jointly launch the first online sales and service enterprises, attracting dealers from among the premium car brands. In the future, online traffic will be directed to BMW dealerships to create more business opportunities for them. In addition, using Alibaba’s membership system, BMW and MINI will launch related services and marketing campaigns across Alibaba’s various online platforms to “increase customer loyalty, drive engagement and drive business growth.”
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