Bentley Mulsanne sedan resignsMarch 9, 2020
The popularity of SUVs has largely contributed to the decline in demand for sedans.
In 2019, Bentley delivered a total of 11,006 cars, and almost half of them were Bentayga crossovers, as sales of the luxury SUV grew by 18% compared to 2018. Mulsanne is not mentioned in a press release issued by the Crew team when the company announced sales results. This usually happens when the sales of the model are so low that the automaker prefers not to mention the car.
Bentley CEO Adrian Hallmark said in an interview with Top Gear that last year it sold somewhere around 500 Mulsanne units, which is very far from the days when Bentley sold 1,200 units a year. This suggests that the increase in the number of SUVs has negatively affected the popularity of sedans, even at the very top of the “food chain,” where Mulsanne once proudly sat.
Hallmark further noted that while the Mulsanne is more popular than the Rolls-Royce Phantom, the sales it demonstrates are still insufficient to maintain the viability of the model. The next-generation car is also not on the agenda, as the segment is too small for all the efforts that will be aimed at launching a completely new Mulsanne, not to mention the need to comply with more stringent emission standards.
Mulsanne’s “swan” song, and therefore the last “cheers” for its pushrod V8 engine, is the 6.75 Edition. The special edition will be limited to 30 copies, and then will resign. The brand’s management acknowledges that the third-generation Flying Spur does not completely fill the void caused by the demise of the Mulsanne, but it “almost” does its job and is more perfect than any car the company has ever produced. The numbers also speak in favor of the Flying Spur, as it surpasses the Mulsanne by six times.
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