Automakers no longer want to bring cars to the motor showSeptember 13, 2019
Instead, events will turn into mobility technology exhibitions
Representatives of the automotive industry believe that the Frankfurt Motor Show in its current format will soon become history. Motor shows are losing relevance, and an increasing number of companies refuse to participate in them. A new concept of such events is already being discussed, when the center is not the end product, but the “concept of mobility”.
Large automakers, according to Automotive News Europe, criticize the organizers of the Frankfurt Motor Show for the outdated format. For example, BMW chief financial officer Nicolas Peter is confident that in the future the focus of exhibitions will shift from the final product to technology. Companies will demonstrate their developments in the field of “mobility of the future”, and cars will only become an application to various services.
In 2019, Nissan, Aston Martin, Ferrari, Cadillac, Chevrolet, Chrysler, Citroen, Infiniti, Mazda, Mitsubishi, Rolls-Royce, Subaru, Suzuki, Toyota and Volvo refused to participate in the Frankfurt Motor Show.
This year, BMW cut its display area and budget by two-thirds, while the Daimler booth decreased by 30 percent. Even the total number of exhibitors decreased by 20 percent, and the area by 16 percent. If the trend continues, then in 2021 no car dealership in Frankfurt will not be held, said the former head of Opel Karl-Thomas Neumann.
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