Audi showed a new logoMarch 21, 2020
The famous four rings should no longer touch.
The Audi Four Ring logo represents the four companies that once made up the German Auto Union. The leftmost ring is Audi, and the other three are from left to right DKW, Horch and Wanderer. This emblem is attached to all the company’s cars, from the flagship supercar Audi R8 to the subcompact A3. Audi made minor changes to the logo and font in 2009, when they turned 100 years old, but in 2020 the four rings will receive the biggest changes in history.
Changing the logo, existing since 1932, is a serious matter, but in connection with the outbreak of the coronavirus (COVID-19), Audi wanted to make a gesture encouraging people to practice social distance. Audi posted a video on Turkey’s Instagram account, which divides the four-ring logo into separate circles. At the end of the video, the message “mesafeyi koruyalim” is displayed, which translates as “let’s keep our distance.”
A short video with the title: “Let’s not leave the house, keep our distance, stay healthy, support each other. #FlattenTheCurve #Audi ”is a reference to the practice of social distance, keeping oneself away from others to prevent the spread of coronavirus. COVID-19 is a highly infectious strain of coronavirus that can be especially harmful to older people or people with autoimmune diseases. By limiting our contacts with others, we can help prevent distribution to people at high risk.
It is obvious that Audi will not change its logo on all vehicles, but we will not be surprised to see this new logo on some other company profiles on social networks. Thus, car manufacturers are contributing to the prevention of the spread of the virus, including by shutting down production facilities.
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