Audi rated UAV emotional perceptionSeptember 25, 2019
The Pulse of Autonomous Driving Study Published
Audi has published The Pulse of Autonomous Driving research on drones and autonomous control systems. Together with the consulting firm Ipsos, she interviewed 21 thousand respondents from nine countries and on three continents, whose answers served as the basis for drawing up an “emotional landscape” – attitude to promising technologies and readiness for their adoption.
Audi and Ipsos surveys showed that the younger the respondent, the more educated and the higher his income, the more positively he perceives autonomous driving systems, and vice versa. During the study, each country was assigned a human readiness index (HRI), an index reflecting interest and emotional readiness to use drones. The highest went to the people of China (HRI +5.1), their perception of drones was described as “euphoria”, and the lowest – to North America, Japan and the UK (HRI -0.9).
Having compiled an “emotional landscape”, the researchers found that the respondents mainly show either strong interest (82 percent of respondents) or interest (62 percent) regarding autonomous control technologies, but they perceive them differently. Seventy-six percent of respondents believe that drones will facilitate access to mobility, 72 percent – that they are more convenient, and 59 percent – that are safe. Moreover, more than half of the survey participants would like to experience a similar car.
Fears, as a rule, include loss of control (70 percent) and “unavoidable risks” (66 percent). Finally, 41 percent of respondents perceive technology with suspicion, and about a third (38 percent) are concerned about the development of unmanned vehicles.
Accordingly, the typology of the respondents is as follows: a conservative “suspicious driver”, security advocates who believe that technology requires break-in, people who are open to new things and not opposed to progress, trendsetters for whom drones are a status thing, and “techies” who want to spread everywhere autonomous transport.
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