Audi launches the Artemis projectMay 29, 2020
Audi’s new CEO and member of the Volkswagen R&D board, Markus Duesmann, create a flexible division for additional automotive projects.
Two months after taking over the new Audi CEO, Markus Dussmann is creating a division to accelerate the development of additional models of the German brand. The head of the high-tech Artemis project will be Alex Hitzinger, a successful chief engineer in the motorsport department, who is currently responsible for autonomous driving at Volkswagen AG. He will work with a team of automotive and technology experts to – as a first step – “quickly and without bureaucracy develop an innovative Audi model”. All resources and technologies of the Volkswagen Group concern will be open for this.
“The Volkswagen Group’s brands are great technology and potential for much more,” said Markus Duesmann, Chairman of the Board of Directors of AUDI AG. “With 75 planned electric models by 2029, the Volkswagen Group’s current electrical initiative naturally connects all of our capabilities. The obvious question was how we could introduce additional high-tech tests without jeopardizing the manageability of existing projects, and at the same time take advantage of new opportunities. ”
The project team will receive a greater degree of freedom and will work around the world, from the high-tech center of INCampus in Ingolstadt to the west coast of the United States. Digital services will be provided by the Group’s own division, car.Software.org, which is also located in Ingolstadt. The first task of the new division is to create a high-performance electric car, which should appear on the roads already in 2024. The creative team will also develop a vast ecosystem around the car, thereby developing a new business model.
Note that Hitzinger began his automotive career as a development engineer at Toyota Motorsport. At Ford / Cosworth, he was the youngest chief development engineer in Formula 1. Under his leadership, in 2006, the first Formula 1 engine was created with an operating range of up to 20,000 rpm. After Red Bull, Hitzinger joined the Volkswagen Group and created the highly successful Porsche motorsport team, which won the 24 Hours of Le Mans and the World Endurance Championship from 2015 to 2017. After three years at Apple in Silicon Valley, where he created and led the development of products for autonomous vehicles, already in 2019 the top manager returned to the Volkswagen Group to develop an autonomous vehicle ID.BUZZ.
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