Audi announces long-term partnership with new wheel manufacturerJanuary 16, 2020
The German company and wheel manufacturer Cromodora have entered into a long-term cooperation agreement that lasts until 2030.
With the new agreement, Cromodora will build a new wheel factory in Eastern Europe exclusively for Audi and the Volkswagen Group. The production, which is scheduled to begin in 2023, will be cost-effective, on the one hand, sustainable and resource-efficient, on the other. Audi guarantees Cromodora wheel purchases over a period of time.
The new Greenfield site gives partners the ability to create sustainable processes from the start. Since the end of 2018, Audi’s environmental program has been aiming to reduce emissions in the supply chain in collaboration with its partners. Therefore, at the seminars, Cromodora and Audi already exchange ideas on measures to achieve their goals. The goal is to use environmentally friendly energy sources, recycled materials, minimize the consumption of fresh water and take other effective measures to reduce environmental impact.
It is equally important for both partners to make production very profitable. Therefore, Audi and Cromodora agreed on a transparent, optimized cost structure. The risk is shared between partners, for example, in case of rising cost of raw materials. In addition, the new plant will meet the high quality standards and standards of Audi’s premium manufacturer, the press release said.
“Thanks to our strategic partnership with Cromodora, we are creating a new form of relationship that benefits both parties,” said Bernd Martens, a member of the board of directors responsible for procurement and information technology. “The new plant is also an example of our ability to operate economically and at the same time sustainably.”
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