Audi and Porsche attract customers with movie and footballJuly 13, 2020
With record-breaking sales, Audi and Porsche have set up open-air cinemas to attract customers.
The Audi, Porsche and Seat brands in the Volkswagen group began to organize outdoor events to attract consumers, according to the Financial Times. We are talking about watching movies, concerts of musical groups and football, often combined with the ability to drive a new car along the test track.
So far, the company’s events are held only in Germany. Dealerships here have already resumed work after the lifting of restrictions associated with the coronavirus, but automotive sales in the first half of the year fell by almost 35% – to the lowest level in 30 years. Audi notes that it is already considering the idea of expanding the geography of the project, and Porsche announced negotiations with divisions in Los Angeles and Atlanta.
The Porsche Center in Leipzig in the standard time received about 3,000 customers a year, but after the limitation of air traffic, such receptions practically disappeared. As a result, the company turned the center into an open-air cinema, showing films daily. The maximum number of cars with spectators here can reach 200.
Audi, in turn, launched the Urban Cinema campaign, in which it promotes its new A3 vehicle in 12 German cities. In some of them, movie theaters are capable of letting in 1,000 cars. At each event, the front rows are reserved for e-tron electric cars.
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